- #Mac matte lipsticks 2015 for black women professional
- #Mac matte lipsticks 2015 for black women mac
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers." (Business Dictionary). The definition of branding is"creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. "An effective brand strategy gives you a major edge in increasingly competitive markets" (Entrepreneur).
#Mac matte lipsticks 2015 for black women mac
(MAC.com)Īlthough Kylie Cosmetics and MAC - along with other brands- have cosmetic products within the same price range, their marketing strategies are very different and this is shown throughout their brands.įor an organisation, branding is extremely important and can single handedly change a consumers opinion on the brand.
#Mac matte lipsticks 2015 for black women professional
They describe themselves as "the world’s leading professional makeup authority because of our unrivaled expertise in makeup artistry". MAC is sold in their own personal stores as well as House of Frasers and Debenhams however they are not available in Superdrug or Boots. MAC is an exclusive brand and is not available to purchase in all cosmetic stores. MAC is one of the leading cosmetic companies in the world, most famous for their lipsticks. They did not begin by having a celebrity as the face of their brand let alone a celebrity that manages to make it into the news simply for what she had for lunch. Unlike Kylie Jenner, other brands such as MAC and Colourpop do not have a person to be the face of the brand therefore lack in the area of promotion. When it comes to enforcing the marketing mix, Kylie Cosmetics know what they are doing. Other brands such as MAC on the other hand, does not have a large influence on their customers at all. It is clear that Kylie Jenner has a very large influence over young people and this is what helped kick start her cosmetics line named Kylie Cosmetics. After Kim Kardashian, Kylie Jenner has the most amount of Instagram (79.9 million) and Twitter (18.8 million) followers. She is the youngest sibling of the famous Kardashian family. Kylie Jenner is possibly the most well-known nineteen-year-old of this age and is a brand herself. Marketing is defined as "the distinguishing, unique function of a business" (Peter Drucker). The meaning behind the marketing mix is that all aspects of marketing link up well and combine together.
These three P's are people, process and physical evidence. there are three more P's that are used if you were to dig deeper into the topic. For the purpose of this blog however, i have replaced place with packaging as when it comes to cosmetic brands, place becomes a very small and vague topic. The marketing mix is made up of the four P's: product, price, promotion and place.
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